BA (Hons) Media, Marketing and Advertising at Arts University Bournemouth

Our BA (Hons) Media, Marketing, and Advertising course provides a dynamic and hands-on learning experience, empowering you to cultivate and refine your skills in crafting marketing strategies and engaging advertising content across various media platforms. BA (Hons) Media, Marketing, and Advertising empowers you to refine your skills in crafting marketing strategies and engaging advertising content across various media platforms.

Faculty: Fashion and Creative Industries Management  |  Duration: 3 years full-time; 4 years full-time with placement year; 4 years full-time with integrated foundation year; 5 years full-time with integrated foundation year and placement year  |  Study mode: full-time (optional placement year)  |  Location: Poole, England, United Kingdom

What you will study

Level 4: In the first year you’ll cover the fundamental areas of knowledge and skills you’ll need to become a successful within an advertising or marketing role, you’ll begin by studying the foundations of advertising through understanding the way the industry works,… Level 5: In the second year, you’ll build on your knowledge, learning to use data to better understand how to tailor marketing strategies aligned to the needs, interests and behaviours of your audiences, as well as managing key aspects of digital content production. Level 6: In third year, you'll be a more independent learner and be supported to develop a major project proposal that enables you to further develop your knowledge, skills and practice through a self-initiated project.

Career pathways

Graduate destinations include: Marketing Manager; Marketing Strategist; Market Researcher; Media Buyer; Media Planner.

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