BA (Hons) Content Creation with Marketing at Arts University Bournemouth

BA (Hons) Content Creation with Marketing offers a practical degree that takes an authentic approach to your learning enabling you to develop and hone your skills in developing compelling digital content for a range of online platforms. In tandem with content creation, you'll learn about the business and strategy of digital production, including how to work with data sets, manage finance and develop short-, medium- and long-term strategies to enable businesses to use content creation to drive engagement, sales and consumer loyalty.

Faculty: Fashion and Creative Industries Management  |  Duration: 3 years full-time; 4 years full-time with placement year; 4 years full-time with integrated foundation year; 5 years full-time with integrated foundation year and placement year  |  Study mode: full-time (optional placement year)  |  Location: Poole, England, United Kingdom

What you will study

Level 4: In the first year, you’ll cover the fundamental areas of knowledge and skills you’ll need to become a successful within a content or digital strategy role including the foundations of Content Creation, Social Media Management, Consumer Insights and Business… Level 5: In the second year, you’ll build on your knowledge through learning more about how to manage key aspects of digital content production. Level 6: In Year 3, you'll be a more independent learner and be supported to develop a major project proposal that enables you to further develop your knowledge, skills and management practice through a self-initiated project.

Career pathways

Graduate destinations include: Digital marketing manager; Digital marketing consultant; Digital content manager; Content strategist; Social media manager.

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