MS Marketing at Arizona State University

Programme overview

In the Master of Science program in marketing, you gain a variety of skills and knowledge that enable you to succeed in emerging marketing roles. You learn to combine creativity, strategy and technology to design intelligent, data-informed marketing solutions that drive measurable results. Guided by industry experts and faculty, you gain experience working on real-world projects that apply AI technologies for consumer insights, predictive analytics, personalization and marketing automation.

What you will study

30 credit hours including the required capstone course (MKT 579) Required Core (3 credit hours) MKT 561 Customer-centric Research and Analytics (3) Electives (24 credit hours) Culminating Experience (3 credit hours) MKT 579 Generating Impact for Organizations (3) Additional Curriculum Information For elective coursework, students should consult the academic unit for a list of approved courses.

Career pathways

Graduates are prepared for a variety of marketing roles, including those related to digital marketing, marketing research and brand management. Career examples: brand manager, digital marketing manager, marketing analyst, marketing manager, marketing research analyst, product manager, senior marketing manager.

Official programme page

Application information

Entry requirements

Applicants must fulfill the requirements of both the Graduate College and the W. P. Carey School of Business. Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree in any field from a regionally accredited institution. Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program or a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program. Applicants are required to submit: graduate admission application and application fee official transcripts one letter of recommendation professional resume written statement responses to short-answer questions proof of English proficiency Additional Admission Information An applicant whose native language is not English must provide proof of English proficiency regardless of current residency.

Domestic applicants: USD 13,327 a year (2026-27). Arizona resident tuition. Tuition only for the graduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit loads Source

International applicants: USD 24,780 a year (2026-27). International tuition. Tuition only for the graduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit loads ar Source

Entry terms: Fall, Spring and Summer; the terms available for each programme are listed in Degree Search.

Graduate application deadlines are set by each programme office and listed in Degree Search; the application opens almost a year before the start term. The nonrefundable application fee is $75 for U.S. citizens, permanent residents, DACA and international online students outside the U.S., and $120 for international students on a nonimmigrant visa studying in the U.S. Apply with ASU's graduate application (Law applicants use the law college's site); GRE/GMAT requirements vary by programme.

Apply through the official page: https://admission.asu.edu/apply/graduate/admission

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