MS Digital Strategy and Audience Engagement at Arizona State University

Programme overview

The Master of Science program in digital strategy and audience engagement prepares you to design and execute digital strategies through a data-driven, multidisciplinary, hands-on curriculum. You learn to measure and analyze how consumers interact with content online, on social media and on mobile devices.

Faculty: Walter Cronkite School of Journalism and Mass Communication | Department: Walter Cronkite School of Journalism and Mass Comm | Duration: 33 credit hours | Study mode: full-time | Location: Tempe, AZ, United States

What you will study

33 credit hours including the required capstone course (MCO 566) Required Core (21 credit hours) MCO 503 Media Law (3) MCO 539 Audience Lifecycle and Growth Strategies (3) MCO 561 Defining the Digital Audience (3) MCO 562 Search Engine Strategy for Digital Audience Acquisition (3) MCO 563 Social Media Campaigns and Engagement (3) MCO 564 Digital Audience Research and Behavior (3) MCO 565 Digital Audience Analytics (3) Electives or Internship (6 credit hours) Culminating Experience (6 credit hours) MCO 566 Digital Audience Management (6) Additional Curriculum Information For electives or internship coursework, students should see the academic unit for the approved course list.

Career pathways

The digital field is rapidly growing and true experts are highly sought after. Graduates of the MS program in digital strategy and audience engagement are equipped with the knowledge and skills they need to launch a new career in digital marketing, content creation, social media and SEO.

Official programme page

Application information

Entry requirements

Applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication. Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree in journalism, communications, public relations or a related field from a regionally accredited institution. Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program or a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program. All applicants must submit: graduate admission application and application fee official transcripts personal statement of intent professional resume proof of English proficiency Additional Application Information An applicant whose native language is not English must provide proof of English proficiency regardless of their current residency. Applicants should have a TOEFL iBT® score of at least 5, or a score of 100 if taken before Jan. 21, 2026 in a testing center.

Domestic applicants: USD 13,327 a year (2026-27). Arizona resident tuition. Tuition only for the graduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit loads Source

International applicants: USD 24,780 a year (2026-27). International tuition. Tuition only for the graduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit loads ar Source

Entry terms: Fall, Spring and Summer; the terms available for each programme are listed in Degree Search.

Graduate application deadlines are set by each programme office and listed in Degree Search; the application opens almost a year before the start term. The nonrefundable application fee is $75 for U.S. citizens, permanent residents, DACA and international online students outside the U.S., and $120 for international students on a nonimmigrant visa studying in the U.S. Apply with ASU's graduate application (Law applicants use the law college's site); GRE/GMAT requirements vary by programme.

Apply through the official page: https://admission.asu.edu/apply/graduate/admission

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