MA Strategic Communication at Arizona State University

In the Master of Arts program in strategic communication, you gain the media skills and techniques, critical thinking skills and leadership capacity to advance your career in media, agencies, corporations, government or nonprofit organizations. You develop the ability to address communication challenges through coursework in strategy development, content creation, client and audience research, crisis communication, ethics, campaign planning and others. You master skills in audience engagement and data analysis.

Faculty: Walter Cronkite School of Journalism and Mass Communication  |  Department: Walter Cronkite School of Journalism and Mass Comm  |  Duration: 33 credit hours  |  Study mode: full-time  |  Intake: Fall  |  Location: Tempe, AZ, United States

What you will study

33 credit hours including the required capstone course (MCO 570) Required Core (3 credit hours) MCO 561 Defining the Digital Audience (3) Other Requirements (21 credit hours) MCO 502 Multimedia Storytelling (8) MCO 503 Media Law (3) MCO 504 Cronkite Master's Seminar (1) MCO 525 Media Ethics and Leadership (3) MCO 554 Media Models, Organizations and Leadership (3) choose one of the following courses: MCO 522 Executive Communication and Media Relations (3) MCO 539 Audience Lifecycle and Growth Strategies (3) Electives (3 credit hours) Culminating Experience (6 credit hours) MCO 570 Capstone (6) Additional Curriculum Information Elective courses should be selected in consultation with the program advisor; some courses require department approval.

Career pathways

Graduates pursue roles such as PR professional, communications specialist, brand strategist, media relations manager, influencer coordinator and corporate communications leader. With this master's degree, you'll be prepared for many communications and brand strategy positions.

Official programme page