Graduate Certificate Digital Audiences at Arizona State University

Programme overview

The graduate certificate program in digital audiences prepares you to drive audience growth and engagement in any industry. You learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, you develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital analytics.

Faculty: Walter Cronkite School of Journalism and Mass Communication | Department: Walter Cronkite School of Journalism and Mass Comm | Duration: 15 credit hours | Study mode: full-time | Location: Tempe, AZ, United States

What you will study

15 credit hours Required Core (15 credit hours) MCO 561 Defining the Digital Audience (3) MCO 562 Search Engine Strategy for Digital Audience Acquisition (3) MCO 563 Social Media Campaigns and Engagement (3) MCO 564 Digital Audience Research and Behavior (3) MCO 565 Digital Audience Analytics (3)

Career pathways

Graduates who complete the digital audiences graduate certificate are able to pursue careers in digital marketing, communications, digital strategy and social media. Careers in this field include: digital marketer marketing associate market research analyst SEO specialist social media specialist

Official programme page

Application information

Entry requirements

Applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication. Applicants must have earned a bachelor's or master's degree in communications, political science, business or a related field from a regionally accredited institution. Admission to this program is limited to students who do not have an undergraduate degree or minor in digital audiences. Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program or a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program. All applicants must submit: graduate admission application and application fee official transcripts professional resume proof of English proficiency Additional Application Information An applicant whose native language is not English must provide proof of English proficiency regardless of their current residency.

Domestic applicants: USD 13,327 a year (2026-27). Arizona resident tuition. Tuition only for the graduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit loads Source

International applicants: USD 24,780 a year (2026-27). International tuition. Tuition only for the graduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit loads ar Source

Duration: 15 credit hours

Apply through the official page: https://admission.asu.edu/apply/graduate/admission

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