BS Marketing (Digital) at Arizona State University

Programme overview

The digital concentration builds on the Bachelor of Science in marketing curriculum to prepare you with specialized knowledge and training in advertising, brand management and digital marketing. In this program, you acquire specialized expertise in an area that's growing in importance in the marketplace. In this program, you learn from marketing faculty who have advanced digital initiatives for Adidas, Henkel, Kroger and Camelback Ranch, and leading agencies like Tailwind, Cast & Hue, and August United.

Faculty: W. P. Carey School of Business | Department: Department of Marketing | Study mode: full-time | Location: Tempe, AZ, United States

What you will study

Sample courses WPC 148 First-Year Introduction to Career Development WPC 248 Sophomore Career Narrative Design WPC 348 Junior Networking Foundations WPC 448 Senior Career Transition Management FIN 300 Fundamentals of Finance LES 305 Business Law and Ethics for Managers What If Current ASU students, see how your courses can apply to another major and find out how to change your major .

Career pathways

Our graduates are prepared for a variety of career paths, including: Career Growth Median Salary More Information Animator Growth: -0.3% Median Salary: $102,030 Learn more Graphic Designer Growth: -1.7% Median Salary: $62,960 Learn more Market Research Analyst Growth: 7.0% Median Salary: $78,760 Learn more Marketing Associate Growth: -3.7% Median Salary: $133,660 Learn more Marketing Manager Growth: 6.9% Median Salary: $166,790 Learn more Merchandiser Growth: 6.0% Median Salary: $77,710 Learn more SEO Specialist Growth: 7.0% Median Salary: $78,760 Learn more Sales Manager Growth: 4.5% Median Salary: $148,270 Learn more Web Developer Growth: 3.8% Median Salary: $92,650 Learn more Show more Example job titles and salaries listed are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales.

Official programme page

Application information

Entry requirements

First-year admission requirements: 1230 SAT Reasoning or 25 ACT score, or graduated in the top 8% of high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A"). First-year applicants should select an additional major when applying for admission. Additional choices may include any of the W. P. Carey business BA programs or any other degree program outside of the W. P. Carey School of Business. Students who are not admissible to a W. P. Carey business BS major and who did not select a second major or are not admissible to their second major choice are placed in a business BA program in the W. P. Carey School of Business.

Domestic applicants: USD 12,177 a year (2026-27). Arizona resident tuition. Tuition only for the undergraduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit Source

International applicants: USD 22,792 a year (2026-27). International tuition. Tuition only for the undergraduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit loa Source

Entry terms: Fall and Spring semesters plus Summer; the estimator lists Fall 2026, Spring 2027 and Summer 2027 admit terms. Transfer students may start in multiple terms throughout the year.

First-year applications open on or around July 1. ASU's priority admission date is Nov. 1. The application fee is $55 for Arizona residents, $85 for domestic nonresidents, $75 for ASU Online and $90 for international nonresidents; apply with the ASU application or the Common Application (one only). ACT or SAT scores are not required for admission. FAFSA priority filing date: Jan. 15.

Transfer students apply with the ASU application or the Transfer Common Application; ASU uses rolling admission without hard deadlines for transfer applicants and decisions follow two to four weeks after all items are received. The application fee is $55 for Arizona residents, $85 for domestic nonresidents, $75 for ASU Online and $90 for international nonresidents. ACT or SAT scores are not required.

Apply through the official page: https://admission.asu.edu/apply

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