BA Content Creation at Arizona State University

Programme overview

The Bachelor of Arts program in content creation prepares you to become a strategic storyteller who can create compelling content and navigate the opportunities and challenges of the rapidly evolving creator economy. Program coursework emphasizes content planning and development across platforms, mass communication models, how to understand and grow digital audiences, and how to make informed decisions about ethics, copyright and monetization.

Faculty: Walter Cronkite School of Journalism and Mass Communication | Department: Walter Cronkite School of Journalism and Mass Comm | Study mode: full-time | Location: Tempe, AZ, United States

What you will study

Sample courses MCO 101 Grammar for Mass Communication MCO 120 Media and Society MCO 125 Developing Media Content JMC 201 Media Writing MCO 205 Information Gathering MCO 225 Digital Media Foundations What If Current ASU students, see how your courses can apply to another major and find out how to change your major .

Career pathways

Our graduates are prepared for a variety of career paths, including: Career Growth Median Salary More Information Communications Specialist Growth: -0.3% Median Salary: $76,910 Learn more Marketing Associate Growth: -3.7% Median Salary: $133,660 Learn more Marketing Manager Growth: 6.9% Median Salary: $166,790 Learn more Public Relations Manager (PR Manager) Growth: 5.7% Median Salary: $146,910 Learn more Public Relations Specialist Growth: 1.8% Median Salary: $74,750 Learn more Show more Example job titles and salaries listed are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales.

Official programme page

Application information

Entry requirements

English proficiency requirements for international student admission: TOEFL iBT®: score of at least 5 with a minimum section score of 3.5 (Reading: 3.5, Writing: 3.5, Listening: 3.5, Speaking: 3.5), or a TOEFL iBT® score of 100 if taken before January 21, 2026 in a testing center or IELTS: minimum score of 7.0 or Pearson Test of English: minimum score of 73 or Duolingo English test: minimum score of 120 or Cambridge English exam: minimum score of 185 Change of major requirements A current ASU student has no additional requirements for changing majors. Students should visit the Change of Major form for information about how to change a major to this program.

Domestic applicants: USD 12,177 a year (2026-27). Arizona resident tuition. Tuition only for the undergraduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit Source

International applicants: USD 22,792 a year (2026-27). International tuition. Tuition only for the undergraduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit loa Source

Entry terms: Fall and Spring semesters plus Summer; the estimator lists Fall 2026, Spring 2027 and Summer 2027 admit terms. Transfer students may start in multiple terms throughout the year.

First-year applications open on or around July 1. ASU's priority admission date is Nov. 1. The application fee is $55 for Arizona residents, $85 for domestic nonresidents, $75 for ASU Online and $90 for international nonresidents; apply with the ASU application or the Common Application (one only). ACT or SAT scores are not required for admission. FAFSA priority filing date: Jan. 15.

Transfer students apply with the ASU application or the Transfer Common Application; ASU uses rolling admission without hard deadlines for transfer applicants and decisions follow two to four weeks after all items are received. The application fee is $55 for Arizona residents, $85 for domestic nonresidents, $75 for ASU Online and $90 for international nonresidents. ACT or SAT scores are not required.

Apply through the official page: https://admission.asu.edu/apply

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