BA Business (Sports Business) at Arizona State University

Programme overview

The Bachelor of Arts program in business with a concentration in sports business is ideal if you have an interest in the sports industry. You acquire the skills necessary to build knowledge and understanding of the development of the strategic business process in sports organizations and its relationship to media. The program emphasizes practical aspects of the sports industry, particularly focusing on media and its influence on the field.

Faculty: W. P. Carey School of Business | Department: Department of Marketing | Study mode: full-time | Location: Tempe, AZ, United States

What you will study

Sample courses WPC 148 First-Year Introduction to Career Development WPC 248 Sophomore Career Narrative Design WPC 348 Junior Networking Foundations WPC 448 Senior Career Transition Management FIN 300 Fundamentals of Finance LES 305 Business Law and Ethics for Managers What If Current ASU students, see how your courses can apply to another major and find out how to change your major .

Career pathways

Our graduates are prepared for a variety of career paths, including: Career Growth Median Salary More Information Advertising Sales Representative Growth: -7.2% Median Salary: $64,820 Learn more Fitness and Wellness Coordinator Growth: 6.2% Median Salary: $69,770 Learn more General Manager (GM) Growth: 5.0% Median Salary: $105,770 Learn more Market Research Analyst Growth: 7.0% Median Salary: $78,760 Learn more Marketing Associate Growth: -3.7% Median Salary: $133,660 Learn more Marketing Manager Growth: 6.9% Median Salary: $166,790 Learn more Public Relations Manager (PR Manager) Growth: 5.7% Median Salary: $146,910 Learn more Public Relations Specialist Growth: 1.8% Median Salary: $74,750 Learn more Sales Manager Growth: 4.5% Median Salary: $148,270 Learn more Talent Agent Growth: 9.7% Median Salary: $82,890 Learn more Show more Example job titles and salaries listed are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales.

Official programme page

Application information

Entry requirements

First-year admission requirements for this program are the same as the university's first-year admission requirements. Readmission requirements: Students must have a transfer GPA of 3.00 (if applicable) and a cumulative ASU GPA of 3.00. Transfer admission requirements: Transfer applicants must have a GPA of 3.00 for all transfer work and meet university transfer admission requirements. Transfer students should select an additional major, which must be outside the W. P. Carey School of Business, when applying for admission. Students who are admissible to the university but do not meet admission requirements for this program and did not select a second major or are not admissible to their second major choice will be placed in the BA program in applied business and technology solutions in W. P. Carey School of Business, which is offered via ASU Online as well as at the Polytechnic and West Valley campus locations. Students not interested in that program or campus location may reach out to [email protected] for assistance in selecting another degree program.

Domestic applicants: USD 12,177 a year (2026-27). Arizona resident tuition. Tuition only for the undergraduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit Source

International applicants: USD 22,792 a year (2026-27). International tuition. Tuition only for the undergraduate on-campus (Tempe/Downtown Phoenix/Polytechnic/West Valley) rate band in the ASU tuition estimator, 2026-27: Fall 2026 plus Spring 2027 term tuition summed (full-time flat rate; part-time credit loa Source

Entry terms: Fall and Spring semesters plus Summer; the estimator lists Fall 2026, Spring 2027 and Summer 2027 admit terms. Transfer students may start in multiple terms throughout the year.

First-year applications open on or around July 1. ASU's priority admission date is Nov. 1. The application fee is $55 for Arizona residents, $85 for domestic nonresidents, $75 for ASU Online and $90 for international nonresidents; apply with the ASU application or the Common Application (one only). ACT or SAT scores are not required for admission. FAFSA priority filing date: Jan. 15.

Transfer students apply with the ASU application or the Transfer Common Application; ASU uses rolling admission without hard deadlines for transfer applicants and decisions follow two to four weeks after all items are received. The application fee is $55 for Arizona residents, $85 for domestic nonresidents, $75 for ASU Online and $90 for international nonresidents. ACT or SAT scores are not required.

Apply through the official page: https://admission.asu.edu/apply

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