MS Integrated Marketing Communications at West Virginia University

Programme overview

The Master of Science in Integrated Marketing Communications (IMC) offered by the Reed School of Media and Communications is designed for individuals seeking to advance their expertise in the dynamic field of marketing communications. Rooted in the tradition of academic excellence, this program has gained national recognition for its hands-on, industry-relevant education. Named the "Outstanding Online Program" by the Online Learning Consortium in 2015 and recognized as a finalist for the PRWeek US Awards 2016 "Education Program of the Year," our IMC program is acclaimed for its innovative approach to online learning.

Faculty: College of Creative Arts and Media | Duration: 30 credit hours | Study mode: full-time | Location: Morgantown, WV, United States

What you will study

Required coursework includes Introduction to Integrated Marketing Communications, Marketing Research and Analysis, Audience Insight, Brand Equity Management, Integrated Marketing Communication Campaigns. Programme/major requirements total 30 credit hours.

Career pathways

Recognizing the professional commitments of its participants, the program is designed to accommodate full-time employment alongside academic pursuits.

Official programme page

Application information

Entry requirements

Admission to the Integrated Marketing Communications online graduate program at West Virginia University is competitive and the total number of available seats for each entry term is limited. Admission to the program is based on a holistic review of each applicant’s academic history, years of relevant professional experience, writing ability and intent (personal statement). Students may be admitted to the IMC program three times per year, in Early Fall (August), Early Spring (January) and Summer (May). Please contact the program for more information on upcoming admission terms. The IMC program utilizes a rolling admissions process and qualified applicants will be reviewed and admitted as their applications are received. The Integrated Marketing Communications program utilizes university GPA admission requirements . Visit the IMC website for comprehensive information about the online graduate program, including faculty bios, curriculum and course information, details on the application and admissions process, and to register for a free online information session . Major Code: 3746

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Graduate applications are made through the WVU online graduate application with a $75 application fee (waivers for WVU and WVU Medicine employees, active military and veterans, AmeriCorps and Peace Corps members); minimum cumulative GPA 2.75 on a 4.0 scale for regular admission, and some programmes require higher. International graduate applicants also pay the non-refundable $75 fee.

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