MS Digital Marketing Communications at West Virginia University

Programme overview

The Digital Marketing Communications master’s program equips students with the expertise necessary to effectively engage contemporary audiences. Core topics include establishing trust, employing effective selling techniques, and optimizing customer value to cultivate enduring loyalty and advocacy. At its core, Digital Marketing Communications fosters a dialogue that builds communities around brands or organizations, emphasizing trust-building and long-term customer value.

Faculty: College of Creative Arts and Media | Duration: 30 credit hours | Study mode: full-time | Location: Morgantown, WV, United States

What you will study

Required coursework includes Introduction to Digital Marketing Communication, Customer Engagement Ethics & Strategies, Mobile Marketing, Social Media and Marketing, Web Metrics and Search Engine Optimization, Influencer Marketing, Personal Branding and Digital Portfolio. Programme/major requirements total 30 credit hours.

Career pathways

Core topics include establishing trust, employing effective selling techniques, and optimizing customer value to cultivate enduring loyalty and advocacy. Recognizing the professional commitments of its participants, the program is designed to accommodate full-time employment alongside academic pursuits.

Official programme page

Application information

Entry requirements

Admission to the Digital Marketing Communications online graduate program at West Virginia University is competitive and the total number of available seats for each entry term is limited. Admission to the program is based on a holistic review of each applicant’s academic history, years of relevant professional experience, and writing ability and intent (personal statement). Students are admitted to the Digital Marketing Communications program three times per year, in the Early Fall (August), Early Spring (January) and Summer (May) admission terms. The Digital Marketing Communications program utilizes a rolling admissions process and qualified applicants will be reviewed and admitted as their applications are received. The Digital Marketing Communications program utilizes university GPA admission requirements . Visit the Digital Marketing Communications website for comprehensive information, including faculty biographies, curriculum and course information, details on the application and admissions process, and to register for a free online information session . Major Code: 3745

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Graduate applications are made through the WVU online graduate application with a $75 application fee (waivers for WVU and WVU Medicine employees, active military and veterans, AmeriCorps and Peace Corps members); minimum cumulative GPA 2.75 on a 4.0 scale for regular admission, and some programmes require higher. International graduate applicants also pay the non-refundable $75 fee.

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