MS Data Marketing Communications at West Virginia University

Programme overview

As organizations increasingly recognize the imperative of data-driven marketing campaigns, marketers are collaborating closely with data specialists who gather data throughout the entire marketing process. Subsequently, marketing communications professionals leverage this data to forecast future behaviors, make informed decisions grounded in data to attract and retain consumers, and assess outcomes to discern effectiveness and areas for improvement. The Reed School of Media and Communication's Data Marketing Communications graduate program caters to professionals deeply committed to the marketing communications profession.

Faculty: College of Creative Arts and Media | Duration: 30 credit hours | Study mode: full-time | Location: Morgantown, WV, United States

What you will study

Required coursework includes Introduction to Data Marketing Communications, Audience Segmentation, Message Customization, Brand Data Collection & Visualization, Social Media Optimization, Data Management Platforms, Campaign Planning & Programmatic Media Buying. Programme/major requirements total 30 credit hours.

Career pathways

Recognizing the professional commitments of its participants, the program is designed to accommodate full-time employment alongside academic pursuits.

Official programme page

Application information

Entry requirements

Admission to the Data Marketing Communications online graduate program at West Virginia University is competitive and the total number of available seats for each entry term is limited. Admission is based on a holistic review of each applicant’s academic history, years of relevant professional experience, writing ability and intent (personal statement). Students are currently admitted twice per year, in Early Fall (August) and Early Spring (January). The Data Marketing Communications program utilizes university GPA admission requirements . Visit the program website for comprehensive information, including faculty bios, curriculum and course information, details on the application and admissions process, and to register for a free online information session . Completion of DMC 460 with at least a C- is required before students can proceed to the core courses. Major Code: 3744

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Graduate applications are made through the WVU online graduate application with a $75 application fee (waivers for WVU and WVU Medicine employees, active military and veterans, AmeriCorps and Peace Corps members); minimum cumulative GPA 2.75 on a 4.0 scale for regular admission, and some programmes require higher. International graduate applicants also pay the non-refundable $75 fee.

Business