West Virginia University campus

Business

MS AI Marketing at West Virginia University

West Virginia University, United States

Programme overview

WVU’s fully online, 30-hour Master of Science in Artificial Intelligence Marketing is designed for forward-thinking professionals ready to lead at the intersection of marketing and AI. This pioneering program addresses a critical gap in higher education by bridging graduate-level marketing education with the growing demand for AI expertise in the workforce. Our dynamic, future-focused curriculum empowers students to explore how AI can be strategically integrated across all functions of marketing—from consumer insights and campaign optimization to digital media automation and personalization.

Faculty: John Chambers College of Business and Economics  |  Duration: 30 credit hours  |  Study mode: online  |  Location: Morgantown, WV, United States

What you will study

Required coursework includes Customer Relationship Marketing, Artificial Intelligence and Its Application in Marketing, Social Media and Marketing, Digitally Mediated UX. Programme/major requirements total 30 credit hours.

Career pathways

Graduates from this program are equipped with AI knowledge and skills that help them stand out in the job market and develop into next generations of marketing and business leaders.

Official programme page

Application information

Entry requirements

The Admissions Committee is made up of John Chambers College of Business and Economics faculty. The Committee reviews applications holistically and will admit students based on strength of their admissions application and potential to succeed in this program. To apply, applicants must submit: 1) a completed application - https://graduateadmissions.wvu.edu/how-to-apply/first-time-graduate-applicant 2) application fee 3) up-to-date academic transcripts from all prior undergraduate and graduate institutions 4) an up-to-date resume showing prior work experience International Applicants are required to submit a TOEFL, IELTS, or Duolingo score. Visit English Language Proficiency Requirements | Graduate Admissions | West Virginia University for specific information. WVU cannot accept scans, uploads, faxes, or unverified photocopies of transcripts as official. Graduate degree-seeking applicants must send their official transcript from the undergraduate institution that granted the bachelor’s degree. It is preferred that official transcripts be sent via an online, secure service such as National Student Clearinghouse , or Parchment to [email protected] . Alternatively, sealed, untampered, physical official transcripts can be sent to: WVU Graduate Admissions 1 Waterfront Place P.O. Box 6009 Morgantown, WV 26506 International applicants and applicants using express mail, use the address below: WVU International Admissions 1 Waterfront Place P.O. Box 6009 Morgantown, WV...

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Graduate applications are made through the WVU online graduate application with a $75 application fee (waivers for WVU and WVU Medicine employees, active military and veterans, AmeriCorps and Peace Corps members); minimum cumulative GPA 2.75 on a 4.0 scale for regular admission, and some programmes require higher. International graduate applicants also pay the non-refundable $75 fee.

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