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Business

Graduate Certificate in Integrated Marketing Communications at West Virginia University

West Virginia University, United States

Programme overview

The graduate certificate gives a broad overview of integrated marketing communications. Its 12 credits can be applied to the 30-credit IMC master's degree. Learning outcomes cover creativity, global and multicultural awareness, research methods, law and ethics, and designing marketing materials to industry standards.

Department: Integrated Marketing Communications  |  Duration: 12 credit hours; one calendar year (one course per eight-week term), start in any term  |  Study mode: full-time  |  Location: Morgantown, WV, United States

What you will study

Four 3-credit courses: Introduction to Integrated Marketing Communications, Audience Insight, Brand Equity Management, and Emerging Media and the Market.

Official programme page

Application information

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Duration: 12 credit hours; one calendar year (one course per eight-week term), start in any term

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