West Virginia University campus

Business

Graduate Certificate in Higher Education Marketing at West Virginia University

West Virginia University, United States

Programme overview

The online graduate certificate (CG52) prepares students to implement integrated marketing communications strategy for institutions of higher learning, covering marketing to higher education audiences, multicultural and ethical considerations, content for prospective students and social media outreach.

Department: Integrated Marketing Communications  |  Duration: 12 credit hours; suggested plan completed in the first year  |  Study mode: full-time  |  Location: Morgantown, WV, United States

What you will study

Four 3-credit courses: Content Marketing, Social Media and Marketing, Diversity and Inclusion in IMC, and Higher Education Marketing, over five accelerated terms per year.

Career pathways

Prepares students for careers implementing integrated marketing communications strategy for institutions of higher learning.

Official programme page

Application information

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Duration: 12 credit hours; suggested plan completed in the first year

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Copyrights © 2026 StudyMapped. All rights reserved.