West Virginia University campus

Business

Graduate Certificate in Data Marketing Communications at West Virginia University

West Virginia University, United States

Programme overview

Online-only graduate certificate (CG49) for professionals using data within an integrated marketing communications strategy.

Duration: 12 credit hours; suggested plan completed in one year  |  Study mode: full-time  |  Location: Morgantown, WV, United States

What you will study

DMC 460 Introduction to Data Marketing Communications, DMC 561 Audience Segmentation, DMC 572 Campaign Planning & Programmatic Media Buying and DMC 573 Campaign Metrics and Assessment (3 hours each). A quantitative assessment exam must be passed before upper-level courses.

Official programme page

Application information

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Duration: 12 credit hours; suggested plan completed in one year

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