BSJ Advertising and Public Relations at West Virginia University

Programme overview

The advertising and public relations major teaches students how to ethically serve and engage diverse audiences in all sectors of society. Students learn how to develop and manage creative, integrated and strategic campaigns. Students in this major select an area of emphasis (AOE) in either advertising or public relations to complement their strategic communications coursework.

Faculty: College of Creative Arts and Media | Duration: 120 credit hours (minimum) | Study mode: full-time | Location: Morgantown, WV, United States

What you will study

Required coursework includes Introduction to American Government, Principles of Marketing, Survey of Economics, Media Writing, Media Tools & Applications, Media Ethics and Law, Introduction to Advertising and Public Relations. Programme/major requirements total 36 credit hours.

Career pathways

As a result, students gain real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare, and other fields.

Official programme page

Application information

Entry requirements

Programme-level admission/progression (WVU catalogue): Admission to the School of Media and Communications Scholarships Choosing a Major Accelerated Bachelor's/Master's Program Admission to the School of Media and Communications For specific information regarding the admissions requirements for First Time Freshmen to the School of Media and Communications, please visit Admission to the School of Media and Communications . Scholarships All students applying for scholarships must file a FAFSA form by the deadline, even if they are not eligible for need-based aid. Choosing a Major The School of Media and Communications offers five majors: advertising and public relations, integrated marketing communication, journalism, sports and adventure media, and multidisciplinary media studies. Accelerated Bachelor's/Master's Programs Students in the advertising and public relations or journalism undergraduate programs in the School of Media and Communications with a minimum cumulative GPA of 3.4 are eligible for the Accelerated Masters of Science in Journalism program. This allows students to customize a research project that is relevant to their interests, whether they are Advertising and Public Relations or Journalism majors. Interested students are identified during their initial year or two at the School, and, if interested, must meet with their academic advisor, by the fall of their junior year. Freshmen and sophomores are welcome to stop by to discuss the program as well. Students in the advertising and public relations, integrated...

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer (international undergraduate deadlines are published for all three terms). WVU has rolling admissions and admits students year-round.

First-time freshman application deadlines: Fall, August 1; Spring, December 1. Rolling admissions. Apply with the WVU application or the Common Application; the application fee is $20 for West Virginia residents, $65 for out-of-state students and $75 for international students. SAT/ACT scores are optional for an admissions decision, though a few majors and scholarships require them; no essays or recommendations are required.

Transfer application deadlines: Fall, August 1; Spring, December 1. The nonrefundable application fee is $65 for domestic and $75 for international students; applicants need at least 24 transferable credit hours and a minimum 2.0 GPA.

International undergraduate applicants apply by June 1 for Fall (all documents by July 1), October 1 for Spring (documents by November 1) and February 15 for Summer (documents by April 1); the nonrefundable application fee is $75.

Apply through the official page: https://admissions.wvu.edu/undergraduate/

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