BSBA Marketing at West Virginia University

Programme overview

Marketing professionals are involved in the exchange of value through planning, promoting, pricing, and distributing products and services. The marketing program is designed to give students a strong understanding of the elements of marketing plans used by organizations to satisfy customer needs and wants. In addition to the foundations of marketing strategy, the required courses provide an appreciation of how marketing strategies are used in the globalized economy.

Faculty: John Chambers College of Business and Economics | Duration: 120 credit hours (minimum) | Study mode: full-time | Location: Morgantown, WV, United States

What you will study

Required coursework includes Fundamentals of Entrepreneurship, Introduction to Business, Legal Environment of Business, Information Systems and Technology, Principles of Finance, Supply Chain Management, Principles of Management. Programme/major requirements total 30 credit hours.

Career pathways

Career opportunities for marketing majors include:

Official programme page

Application information

Entry requirements

Programme-level admission/progression (WVU catalogue): For specific information regarding the admissions requirements for First Time Freshmen to the John Chambers College of Business and Economics, please visit Chambers admissions . Students who are direct admitted to the major as first-time freshmen must possess an overall university GPA of at least 2.5 and have completed the course prerequisites listed in the table below with minimum grade of C-, unless otherwise noted, to be eligible to enroll in upper-division course work. Students who are not direct admitted to the major (i.e. Business) will declare the major during the semester in which they satisfy the course prerequisites listed below with a minimum of C- unless otherwise noted. Applicants also must possess an overall GPA of at least 2.5 to be considered for admission to the major. Course List Code | Title | Hours | ACCT 201 | Principles of Accounting 1 | 3 | ECON 201 & ECON 202 | Principles of Microeconomics and Principles of Macroeconomics | 6 | ECON 225 | Elementary Business and Economics Statistics | 3 | or STAT 211 | Elementary Statistical Inference | Choose one of the following: | 3-6 | ENGL 101 & ENGL 102 | Introduction to Composition and Rhetoric and Composition, Rhetoric, and Research | | ENGL 103 | Accelerated Academic Writing | | MATH 124 | Algebra with Applications | 3 | Total Hours | 18-21 | Major Code: 2163

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer (international undergraduate deadlines are published for all three terms). WVU has rolling admissions and admits students year-round.

First-time freshman application deadlines: Fall, August 1; Spring, December 1. Rolling admissions. Apply with the WVU application or the Common Application; the application fee is $20 for West Virginia residents, $65 for out-of-state students and $75 for international students. SAT/ACT scores are optional for an admissions decision, though a few majors and scholarships require them; no essays or recommendations are required.

Transfer application deadlines: Fall, August 1; Spring, December 1. The nonrefundable application fee is $65 for domestic and $75 for international students; applicants need at least 24 transferable credit hours and a minimum 2.0 GPA.

International undergraduate applicants apply by June 1 for Fall (all documents by July 1), October 1 for Spring (documents by November 1) and February 15 for Summer (documents by April 1); the nonrefundable application fee is $75.

Apply through the official page: https://admissions.wvu.edu/undergraduate/

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