BS Integrated Marketing Communication at West Virginia University

Programme overview

The Integrated Marketing Communications program is a wholly online major offered by the School of Media and Communications. This major combines the complementary business and communications fields of advertising, marketing and public relations. As such, students develop an understanding of using traditional, digital/social media and other promotional and marketing techniques to reach and engage consumers and stakeholders.

Faculty: College of Creative Arts and Media | Study mode: full-time | Location: Morgantown, WV, United States

What you will study

Required coursework includes Media and Society, Media Writing, Strategic Advertising and Public Relations Writing, Advertising & PR Audience Insights & Analysis, Strategic Social Media, Audience Psychology and Behavior, Media Planning/Strategy. Programme/major requirements total 51 credit hours.

Official programme page

Application information

Entry requirements

Programme-level admission/progression (WVU catalogue): The Integrated Marketing and Communication Program uses the same undergraduate admission standards for first-time freshmen as West Virginia University (WVU). Visit the WVU undergraduate admissions page for details on general WVU admission. Students who have completed at least one full-time semester of college work (either at WVU or elsewhere) with a cumulative GPA of 2.0 or higher may also qualify for direct admission into the School of Media and Communications irrespective of standardized test scores. Students who do not meet either of these criteria will automatically be enrolled in a pre-media major and advised by WVU's Center for Learning, Advising and Student Success (CLASS). Students advised in CLASS may declare a major in the School of Media and Communications once they have earned an overall GPA of 2.0 at WVU. For questions contact Aaron Hawley at 304.293.3133 at [email protected] Major code: 3721

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer (international undergraduate deadlines are published for all three terms). WVU has rolling admissions and admits students year-round.

First-time freshman application deadlines: Fall, August 1; Spring, December 1. Rolling admissions. Apply with the WVU application or the Common Application; the application fee is $20 for West Virginia residents, $65 for out-of-state students and $75 for international students. SAT/ACT scores are optional for an admissions decision, though a few majors and scholarships require them; no essays or recommendations are required.

Transfer application deadlines: Fall, August 1; Spring, December 1. The nonrefundable application fee is $65 for domestic and $75 for international students; applicants need at least 24 transferable credit hours and a minimum 2.0 GPA.

International undergraduate applicants apply by June 1 for Fall (all documents by July 1), October 1 for Spring (documents by November 1) and February 15 for Summer (documents by April 1); the nonrefundable application fee is $75.

Apply through the official page: https://admissions.wvu.edu/undergraduate/

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