Washington University in St. Louis campus

Business

BSBA Marketing at Washington University in St. Louis

Washington University in St. Louis, United States

Programme overview

BSBA Marketing is an undergraduate degree programme in the Olin Business School, requiring 12 units in the major.

Faculty: Olin Business School  |  Study mode: full-time  |  Location: St. Louis, MO, United States

What you will study

Major requires 12 units. Required courses include MKT 3780 Marketing Research; MKT 3770 Consumer Behavior; MKT 4001 Digital Marketing and Analytics; MKT 4003 Understanding and Conducting Business Experiments; MKT 4700 Pricing Strategies; MKT 4800 Marketing Strategy.

Official programme page

Application information

Entry requirements

No programme-specific admission requirements are listed for this major; admission is to Washington University through the Olin Business School (university-level application via admissions.washu.edu).

USD 71,310 a year (2026-27). Full-time undergraduate tuition for 2026-27 ($35,655 per semester) for the College of Arts & Sciences, Sam Fox School, Olin Business School and McKelvey School of Engineering; one rate for all students. Excludes the student activities fee, health and well Source

Entry term: Fall semester (applications for fall 2027 entry); spring transfer entry is also offered.

Spring Transfer and Fall Transfer applicants are admitted for the spring and fall semesters respectively.

First-year deadlines: Early Decision I and Early Action November 2 (Early Decision notification by December 15, Early Action by December 23); Early Decision II and Regular Decision January 4 (notification by February 14 and April 1 respectively). Transfer deadlines: Spring Transfer October 15; Fall Transfer March 1.

Applications are submitted through the Common Application or Coalition Application; the application fee is $75 (automatically waived for students applying for financial aid). SAT/ACT is optional (test-optional policy for fall 2027 entry).

Apply through the official page: https://admissions.washu.edu/

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