BA Media Studies at Vancouver Island University

Programme overview

VIU’s Digital Media Studies program will help you gain valuable skills for employment as you learn about digital culture. Students take a combination of Digital Media and Media Studies courses in a four-year BA program and finish with a powerful skill-set that can be applied to a variety of occupations, including writers and artists, web developers, multimedia producers, teachers, public service workers and entrepreneurs. Courses in our Digital Media program focus on developing well-rounded digital communication

Faculty: Arts, Humanities and Social Sciences | Duration: 4 years | Study mode: full-time | Intake: The Bachelor of Arts Program has two intakes per year; September and January. | Location: Nanaimo, British Columbia, Canada

What you will study

Courses include Introduction to Media Studies and Communication, Introduction to Media Production, History of Communication, Emerging Media Technologies, Popular Culture and Mass Media, Popular Culture and University Writing, Media, Audience and Society, Promotion, Persuasion and Propaganda.

Official programme page

Application information

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Most programmes start in September; January intake is offered for some bachelor's degrees and other programmes; many programmes offer alternative start dates throughout the year.

The deadline to apply for most undergraduate programs that begin in September is March 31; deadlines for other start dates vary by program.

Extended deadline of August 16, 2026 for Bachelor of Arts, Bachelor of Business Administration and Bachelor of Science; Business Management Certificate, Event Management Certificate, Education Assistant and Community Support Certificate, Bachelor of Arts in Child and Youth Care, Health Care Assistant Certificate and Practical Nursing Diploma list ongoing deadlines.

Applications for most academic programs open October 1 in the year before the program start date (applications for programs beginning September 2027 open October 1, 2026); deadlines vary by program.

Application fee: domestic undergraduate $46.98, domestic graduate $121.86, international all programs $156.06 (non-refundable); no application fee for Adult Basic Education.

Apply through the official page: https://www.viu.ca/apply

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