BBA Business: Operations and Technology Management at University of Wisconsin-Madison

Programme overview

The Operations and Technology Management (OTM) major focuses on the design, creation, and delivery of products and services to satisfy customer needs. It equips students with the essential tools and strategies to use resources efficiently, make necessary trade-offs, and strategically redesign or restructure operations. OTM majors distinguish themselves by strong analytical and problem-solving capabilities together with the ability to provide high-level managerial insights into value-based service and production management.

Faculty: Wisconsin School of Business | Department: School of Business BBA Requirements | Duration: 120 credits | Study mode: full-time | Location: Madison, WI, United States

What you will study

The degree requires 120 credits in total. Courses listed in the requirements include OTM 351 Business Process Improvement; OTM 451 Service Operations Management; OTM 452 Project Management; OTM 453 Operations Analytics.

Official programme page

Application information

Entry requirements

Applies to Wisconsin School of Business, not specific to this major: Current UW–Madison Students Application required. Meeting the requirements listed below does not guarantee admission. ( https://admissions.wsb.wisc.edu/BbaPreBusiness ) Courses required to get in Students are required to complete each of the requirements below. Requirements can be completed via coursework, test credit, transfer work, or placement test (if applicable). Communication A One course with the Communication A designation Microconomics ECON 101 ECON 111 A A E 101 Calculus, completed or in-progress MATH 211 MATH 221 Students who started at UW-Madison before Fall 2026 should refer to their DARS report to confirm course requirements for admission application eligibility. GPA requirements to get in Minimum 3.0 UW-Madison GPA.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

First-year entry terms: Fall (Early Action and Regular Decision) and Spring. Transfer entry terms: Fall (Priority and Regular Decision) and Spring.

First-year Fall Early Action: application deadline November 1, materials deadline November 9, decision on or before January 31. Fall Regular Decision: application deadline January 15, materials deadline January 22, decision on or before March 31. Spring Regular Decision: application deadline October 1, materials deadline October 15, decision on or before December 31. First-year fall and spring applications open August 1. Early Action is non-binding.

Transfer Fall Priority: application deadline February 1, materials deadline February 16, decision on or before March 31. Fall Regular: application deadline March 1, materials deadline March 15, decision on or before April 30. Spring Regular: application deadline October 1, materials deadline October 15, decision on or before December 31. Fall transfer applications open December 1; spring transfer applications open August 1.

Apply via the Common Application or the Universities of Wisconsin Application. The application fee is $80 US and is non-refundable; fee waivers are available for applicants with financial hardship. ACT and SAT scores are optional for students applying for admission through the spring 2028 term (application deadline October 1, 2027).

Explore more study programmes

Engineering