BA (Hons) Digital Media, Public Relations and Advertising at University of Westminster

The Digital Media, Public Relations and Advertising BA explores the commercial side of marketing communications and consumer culture. Students create and pitch strategies and content for different platforms, responding to client and employer briefs. The first year is shared with the other Digital Media BA pathways, and students can switch pathway at the end of Year 1.

Duration: 3 or 4 years  |  Intake: September 2027  |  Study mode: full-time  |  Location: London, England, United Kingdom

What you will study

Year 1 is shared with the other Digital Media BA pathways: core modules include Creating Digital Content, Creative Industries and Professional Life, Digital Media and Society, Exploring Research in Media and Communication and Storytelling across Platforms. Year 2 adds Theories of Media and Communication, Working in Digital Media 1, Consumer Culture and Society and Strategic and Marketing Communications. Year 3 includes the Digital Media Project, a Dissertation or Individual Practice Project, a Final Project and Data and Society, with options such as Creative Advertising and Specialist Public Relations.

Career pathways

Roles include advertising account planner/buyer, digital marketing executive, entertainment publicist, integrated communications planner, internal communications manager, public affairs consultant, PR consultant, PR officer and social media strategist.

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