BA/BS Marketing at University of Utah

Programme overview

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs.

Faculty: David Eccles Sch of Business | Duration: 120 credit hours | Study mode: full-time | Location: Salt Lake City, UT, United States

What you will study

The programme is 120 credit hours. Maximum of 6 transfer credits may be used towards major core and elective credits. An additional 3 transfer credits can be used to fulfill the International Perspectives requirement; courses must be approved as equivalent to the required International Perspectives course. These limits are only applicable to courses outside of the Business Core.

Career pathways

Career paths include Marketing Coordinator, social media coordinator, market research analyst, copywriter, content creator, public relations specialist, digital marketing, SEO specialist, email marketing specialist, brand management, product marketing, advertising.

Official programme page

Application information

Entry requirements

Programme admission (University of Utah, undergraduate): Students wishing to apply to the Marketing Major should submit an Application for Major Status in Marketing . Completed all pre-business courses Hold Upper Division status Completed BCOR 3040 or MKTG 3010 or MKTG 3011 with a grade of B- or higher Have a cumulative GPA of at least 3.2* *Students with cumulative GPAs between 3.0-3.19 will be individually considered on a case-by-case basis. Cumulative GPAs below 3.0 will not be considered for the major. Admission criteria are reviewed annually and subject to change. Please visit Eccles. Link/Mktg-Admission to learn more about the current admission criteria and policies.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Undergraduate entry terms: Spring, Summer and Fall semesters. The academic calendar is divided into three semesters.

First-year (freshman) deadlines: Spring November 15; Early Action and Merit Scholarship Consideration December 1; Summer April 1; Fall April 1. The application fee is $55 for domestic students and $65 for international students, non-refundable, paid online through the Common Application. Students who graduated from a Utah high school may apply through the free Beehive Application or the Common Application; students from outside Utah use the Common Application. Official ACT or SAT scores are optional for most applicants and required for applicants from non-accredited US high schools, home schools or with a GED/HiSET.

International first-year applicants apply through the Common Application: Spring due November 15, Summer due May 1, Fall due August 1. Immigration document (I-20) deadlines for students outside the US: Spring November 15, Summer April 1, Fall June 1. The international application fee is $65 and students on a visa are not eligible for need-based fee waivers.

Transfer deadlines: Spring November 15; Summer April 1; Fall April 1; priority scholarship deadline February 1. The application fee is $55 for domestic and $65 for international undergraduate applicants, non-refundable; Utah applicants have the fee automatically waived. Transfer scholarships are available only for Summer and Fall entry.

Apply through the official page: https://admissions.utah.edu/apply/

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