MSc Digital Marketing at University of the West of Scotland

Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector. Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector. The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector.

Duration: 1-2 year(s) full-time  |  Study mode: full-time  |  Intake: Paisley: January, September  |  Location: Paisley, Scotland, United Kingdom

What you will study

This programme is designed to develop practical and theoretical skills. In Term 1 (September to December) students will study Digital Branding and Future Marketing and Transformational Technologies. Each of these modules develop practical skills and outputs while applying traditional theories. Modules include: Digital Marketing Practice, Digital Branding, Future Marketing and Transformational Technologies, Digital Marketing Theory, Creative Research, Content Media Management, Marketing, Events & Tourism Dissertation Module, Or Developing Professional Practice, DMI Accreditation module (non-credit bearing).

Career pathways

Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR, engineering, local authorities, software development companies and FinTech companies.

Official programme page