BA (Hons) Business with Marketing at University of the West of Scotland

Our BA Business programmes are designed with your career aspirations in mind, offering flexibility and a broad range of opportunities to tailor your studies. Build a strong foundation in your first two years (Levels 7 & 8) with our newly introduced common modules where you'll focus on the essentials in business and marketing studies. For your third year (Level 9) onwards, you'll have the freedom to choose your area of specialism.

Duration: 4 years full-time, typically 6 years part-time  |  Study mode: full-time; part-time  |  Intake: Paisley: September  |  Location: Paisley, Scotland, United Kingdom

What you will study

The BA (Hons) Business with Marketing programme allows you to tailor your studies to suit your career goals. In years 1 & 2 (levels 7 & 8), you will build a strong foundation in core business subjects, shared across four pathways: Business, Finance, Human Resources, and Marketing. Year 1: Introduction to Marketing, Understanding Organisations in Business and Society, Introducing People Management*, Fundamentals of Finance*, Foundations of AI in Business*, Professional Development Experience (Year 1/ Level 7). Year 2: Social Media Marketing, Creating Sustainable Business, Operations Management, Organisational Behaviour*, Digital Workplaces*, AI Innovation and Business Analytics*, Professional Development Experience (Year 2/ Level 8). Year 3: Digital Marketing and Analytics, Contemporary Consumer Behaviour, Marketing Communications Mix, Global Marketing, Marketing in Action. Year 4: Marketing Strategy Theory, Brands and Branding, AI & Marketing, Customer Experiences and Relationships.

Career pathways

Graduates of the BA (Hons) Business with Marketing programme are well-equipped with the skills and knowledge to excel in a variety of marketing and business roles across diverse industries. They often secure positions such as:

Official programme page