University of the Arts London campus

Business

BA (Hons) Fashion Marketing and Consumer Behaviour at University of the Arts London

University of the Arts London, United Kingdom

Programme overview

BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental theories of marketing and consumer behaviour in the context of the fashion industry, preparing you for postgraduate study or a career in fashion marketing, consumer behaviour and associated business functions.

Faculty: London College of Fashion  |  Duration: 3 years (optional 1 year placement)  |  Study mode: full-time (optional placement year)  |  Intake: September 2027  |  Location: London, England, United Kingdom

What you will study

The course runs alongside BA (Hons) Fashion Marketing, with opportunities for cross-course teaching and student collaboration.

Official programme page

Application information

Entry requirements

A Levels totalling a minimum of 112 UCAS tariff points; or Distinction at Foundation Diploma in Art and Design; Distinction, Merit, Merit in BTEC Extended Diploma; Merit at UAL Extended Diploma; Access to HE Diploma with 112 UCAS tariff points; or equivalent. English language: IELTS 6.5 overall with at least 5.5 in reading, writing, listening and speaking (or equivalent).

Domestic applicants: GBP 10,050 a year (2027/28). Home (UK) tuition fee per year; correct for entry in September 2027 Source

International applicants: GBP 31,510 a year (2027/28). International tuition fee per year; correct for entry in September 2027 Source

Intake: September 2027

Duration: 3 years (optional 1 year placement)

Apply through the official page: https://www.ucas.com/

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