MA Advertising at University of Texas at Austin

Programme overview

In the Master of Arts (MA) program, student can create their own area-supporting coursework, or the program offers academic concentrations to bridge the gap between academia and industry and allow for greater depths of study. The MA degree includes a professional, non-thesis degree plan and a thesis with research and theory degree plan. Current professional academic concentrations include Texas Strategy, Texas Creative, and Texas Immersive.

Faculty: Moody College of Communication | Duration: 30 semester credit hours | Study mode: full-time | Location: Austin, TX, United States

What you will study

The programme requires 30 semester credit hours. The Master of Arts degree is offered in two options: with thesis and no thesis. The thesis option requires at least 36 semester hours of credit; the option without thesis at least 36 hours.

Official programme page

Application information

Entry requirements

Graduate admission (applies to the programme): The entering student must hold a bachelor’s degree from an accredited institution. All students must complete the following coursework prior to the first semester of enrollment: a basic marketing course and a basic statistics course.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Graduate entry terms are summer and fall; each graduate program sets its own application deadline.

Graduate application fees: $65 for U.S. graduate applicants and $90 for international graduate applicants; MBA (and dual programs with MBA) $200; MPA $125. Each graduate program sets its own application deadline. Fee waivers are available only to U.S. citizens/permanent residents applying for a first graduate degree (not MBA or MPA).

Apply through the official page: https://gradschool.utexas.edu/admissions/apply

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