MS Marketing Research at University of Texas at Arlington

Programme overview

Marketing research is essential for strategic planning, helping business leaders make informed decisions that reduce risks and maximize returns. In a competitive market, companies must consistently conduct research to refine products and services and understand shifts in buyer needs and preferences. Effective marketing research ensures companies know their target audience, what they want, and how to attract them.

Faculty: College of Business | Department: Marketing | Duration: 36 credit hours | Location: Arlington, TX, United States

What you will study

The programme totals 36 credit hours. Required courses listed include: Buyer Decisions And Behavioral Economics; Research For Business Decisions; Advanced Methods For Analytics; Qualitative Research For Business Insights; Contemporary Topics In Business Research; Predictive Analytics For Business Strategy.

Official programme page

Application information

Entry requirements

The MSMR Graduate Advisor reviews all applications and determines if they qualify for unconditional admissions. Applicants who do not satisfy the conditions for admission are referred to the MSMR Admissions Committee for consideration. An applicant whose native language is not English must demonstrate a sufficient level of skill with the English language to assure success in graduate studies as defined in the TOEFL and IELTS Test Score Minimums section under Admissions Requirements and Procedures in the Graduate Catalog. Unconditional Admission without Committee Review Applicants qualify for unconditional admission without the need for review by the MSMR Admission Committee if they have a bachelor’s degree with a GPA of 3.0 or higher and have an overall score at or above the 30th percentile on the GMAT exam or have scores at the 30th percentile or higher in both the verbal and quantitative areas of the GRE exam. The GRE is accepted but the GMAT is preferred.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer.

Master's application priority dates: Fall March 15, Spring August 15, Summer February 15. Some programmes have earlier dates. Apply through ApplyUTA.

International graduate applicants apply through ApplyUTA. English requirements: TOEFL iBT 79, IELTS 6.5 or Duolingo 100. Non-U.S. transcripts are evaluated by FCSA for a $90.00 USD processing fee. Application fees are non-refundable.

Apply through the official page: https://www.uta.edu/admissions/apply

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