MSc Strategic Marketing at University of Surrey

Programme overview

Whether you see yourself in a creative, client-facing, analytical or practical marketing role, our CIM-accredited MSc Strategic Marketing programme is designed to help you build the skills and confidence to shape effective marketing strategies in competitive environments. You’ll learn how to understand customers, respond to market trends and make decisions that help brands stand out and compete in a changing marketplace.

Department: Surrey Business School | Duration: 1 year full-time; 2 years part-time | Study mode: full-time; part-time | Intake: February 2027, September 2027 | Location: Guildford, England, United Kingdom

What you will study

At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of our academics in the discipline of , which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional and strategist. You will learn advanced analytics techniques adopted by the leading organisations to assess and manage customer service experience. Core modules include Strategic Marketing, Sustainability Marketing, Services Marketing, Marketing Research, Integrated and Digital Marketing Communications, Global Strategy, Perspectives on Consumer Behaviour.

Official programme page

Application information

Entry requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application. IELTS Academic 6.5 overall including 6.0 in each category

Domestic applicants: GBP 15,800 a year (2027/28). Annual tuition fee, full-time route, February 2027 start Source

International applicants: GBP 25,900 a year (2027/28). Annual tuition fee, full-time route, February 2027 start Source

Intake: February 2027, September 2027

Duration: 1 year full-time; 2 years part-time

Apply through the official page: https://www.surrey.ac.uk/apply/postgraduate

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