MSc Digital Marketing at University of Surrey

Programme overview

Master the art and science of digital marketing with this CIM-accredited masters programme. Combining customer-first insight, data-driven thinking and hands-on practical experience, the course equips you with the skills, portfolio, confidence and strategic mindset to thrive as a marketer in today’s fast-moving digital world.

Department: Surrey Business School | Duration: 1 year full-time; 2 years part-time | Study mode: full-time; part-time | Intake: February 2027, September 2027 | Location: Guildford, England, United Kingdom

What you will study

This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who’ll share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network. This course offers a strong element of exposure to practice, with some projects (dissertations and assignments) having the potential to be conducted in collaboration with the industry, giving you more opportunities to develop your professional skills and enhance your employability in real-world situations. Core modules include Web Analytics, Marketing Research, Strategic Marketing, Marketing Analytics, Social Media Marketing, Integrated and Digital Marketing Communications.

Career pathways

If you decide to enrol with the Chartered Institute of Marketing (CIM) as an affiliate, you can study CIM qualifications without having to complete all the modules. For most qualifications, you'll only need to take two assessments instead of the usual three.

Official programme page

Application information

Entry requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application. IELTS Academic requirements or equivalent

Domestic applicants: GBP 15,800 a year (2027/28). Annual tuition fee, full-time route, February 2027 start Source

International applicants: GBP 25,900 a year (2027/28). Annual tuition fee, full-time route, February 2027 start Source

Intake: February 2027, September 2027

Duration: 1 year full-time; 2 years part-time

Apply through the official page: https://www.surrey.ac.uk/apply/postgraduate

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