MSc Digital Marketing and Analytics at University of Sunderland

Programme overview

This course is perfect if you're looking to develop advanced expertise in: Digital marketing strategies; Data driven decision making; Industry relevant tools. Whether you’re a graduate looking to transition into a digital marketing career, aiming to specialise further, or deepen your analytics knowledge, this course will equip you with the skills and insight needed to thrive in the digital marketing space.

Department: Business and Management | Duration: 1 year full-time | Study mode: full-time | Intake: October 2026, February 2027 | Location: Sunderland, England, United Kingdom

What you will study

Core modules; Open All; Integrated Marketing Strategy (30 credits)+.

Official programme page

Application information

Entry requirements

This is a specialist postgraduate degree. You may have a degree relating to marketing, business, computing, or another subject. Alternatively, you may have considerable experience in the workplace in any of these areas. You should have: A first or second-class honours degree. Alternatively, you may possess a professional qualification (or combination of qualifications) recognised as the equivalent of an honours degree. If you don't meet these requirements, you may be considered by exception (normally following an interview) at the discretion of the course leader. A demonstrable interest in marketing or business if you have a computing background. If you're an international student, you may be required to take the English for Business Purposes course in the month leading up to the start of the postgraduate academic year in October.

Intake: October 2026, February 2027

Duration: 1 year full-time

Apply through the official page: https://www.sunderland.ac.uk/postgraduate/msc-digital-marketing-analytics#apply

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