BA (Hons) Social Media Management at University of Sunderland

Along the way, you’ll look at how communication, influence, and persuasion work, so you can create content that really connects with people. There are lots of opportunities to learn by doing. You’ll plan and run social media and PR campaigns for real clients, helping you build practical experience.

Department: Journalism  |  Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2026  |  Location: Sunderland, England, United Kingdom

What you will study

This course gives you the chance to experiment with your own social media channels. You’ll learn how to grow your audience and keep them engaged. You’ll create content, track how it performs, and use analytics to understand what works and why. This helps you show the impact of your work and learn more about your audience. You’ll explore how to plan social media strategies, including both organic and paid campaigns. You’ll also learn how social media links with public relations and digital marketing.

Career pathways

By the end of the course, you’ll have the skills and experience you need for a career in social media, content, and communications.

Official programme page