BA (Hons) Business and Marketing Management at University of Sunderland

Programme overview

Compared to our core Business and Management BA, this course has a greater focus on skills and knowledge related to marketing. These include: Marketing management; Planning and strategy; Marketing communications; Consumer behaviour; Internet marketing.

Department: Business and Management | Duration: 3 years full-time | Study mode: full-time | Intake: September 2026 | Location: Sunderland, England, United Kingdom

What you will study

It's also accredited by the Chartered Institute of Marketing (CIM). This gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.

Career pathways

We prioritise employability across all years of the course. This helps you strengthen six key essential attributes needed by the world today, being: Capable; Enquiring; Creative; Enterprising; Ethical; Global in outlook; This course is also available to study through our Global Partnerships.

Official programme page

Application information

Entry requirements

Our typical offer is 96-112 UCAS Tariff points, from a combination of acceptable Level 3 qualifications which may include: A Levels; T Levels; BTEC Diplomas/Extended Diplomas; Scottish and Irish Highers; Access to HE Diplomas; The International Baccalaureate. We accept a maximum of 6 points from Level 3 Key Skills qualifications. You also need three passes at GCSE grade C or above. This must include maths and English language, or a minimum of Level 2 Key Skills in Communication and Application of Number. If you've studied for a GCSE that has a numerical grade, you'll need to achieve a grade 4 or above.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time fee as listed for this course Source

International applicants: GBP 17,500 a year (2026/27). Full-time fee as listed for this course Source

Intake: September 2026

Duration: 3 years full-time

Apply through the official page: https://www.sunderland.ac.uk/undergraduate/ba-hons-business-marketing-management#apply

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