MSc Digital Marketing and Data Analytics at University of Suffolk

The MSc in Digital Marketing and Data Analytics is designed to prepare you for success in a rapidly evolving and technology-driven marketing landscape. The programme develops advanced knowledge across digital strategy, analytics, content creation, and customer insight, while strengthening your critical thinking and problem-solving skills. You will build practical expertise in data analytics, social media management, content production and digital marketing tech stacks, alongside a strong understanding of ethical, sustainable and values-led practice.

Faculty: School of Business, Arts, Social Sciences and Technology  |  Duration: One year full-time  |  Study mode: full-time  |  Intake: September and January  |  Location: Ipswich, England, United Kingdom

What you will study

Modules include Content, Social Media & Influencers, Digital Brand Leadership, Customer Experience & Analytics, Digital Marketing and Data Analytics, Consultancy Project.

Career pathways

Graduates of this degree will be well-equipped to pursue a wide range of career opportunities in the dynamic and rapidly evolving field of digital marketing. The program’s emphasis on practical skills such as data analysis, content creation, and AI application also prepares you for emerging roles like Marketing Automation Specialist and AI Marketing Consultant.

Official programme page