Public Relations Innovation, Strategy and Management (MS) at University of Southern California

The MS in Public Relations Innovation, Strategy and Management (PRISM) is a practice-focused, 24-unit degree for professionals advancing in brand communication, including public relations and advertising. It can be completed full time in 12 months or part time in under two years.

Faculty: Annenberg School for Communication and Journalism  |  Department: Annenberg School of Journalism  |  Duration: 24 units; 12 months full time, under two years part time  |  Intake: Fall, spring and summer  |  Study mode: full-time  |  Location: Los Angeles, CA, United States

What you will study

Twelve 2-unit courses including Strategic Planning for Multichannel Campaigns, Data-Driven Brand Storytelling, Leadership and Ethics, Business and Economic Literacy, Multiplatform Content Creation I and II, Employee Communication, Social Media Advertising, Influencer Relationship Management, Crisis Communication, Brand Purpose Communication and Emerging Game-Changers.

Official programme page