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Public Relations and Advertising (MA) at University of Southern California

University of Southern California, United States

Programme overview

The MA in Public Relations and Advertising is a 30-unit degree giving a broad view of the changing global communication landscape, with foundational courses in persuasive writing, strategy, business fundamentals, digital content creation, leadership and data-backed storytelling. Full-time students normally finish in four semesters.

Faculty: Annenberg School for Communication and Journalism  |  Department: Annenberg School of Journalism  |  Duration: 30 units; about four semesters full time  |  Study mode: full-time  |  Location: Los Angeles, CA, United States

What you will study

21 required units (PR and advertising fundamentals and strategy, storytelling with data intelligence, multimedia content creation, business and economic foundations, persuasive writing, two core electives) plus 9 elective units; culminates in a thesis/professional project or a digital capstone portfolio.

Official programme page

Application information

Entry requirements

A GPA below 3.0 results in academic probation. No foreign language or research tool requirement.

Duration: 30 units; about four semesters full time

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