Marketing (MS) at University of Southern California

Programme overview

The Master of Science in Marketing provides tools, concepts, frameworks and critical thinking and innovation skills for developing and refining marketing techniques for local and global businesses. It focuses on consumer behavior and on the psychological, social, cultural and ethnic factors that influence it, with hands-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports and marketing start-ups.

Faculty: USC Marshall School of Business | Duration: 33 units; three semesters over 16 months, full- or part-time | Intake: Fall term (August start) | Study mode: full-time | Location: Los Angeles, CA, United States

What you will study

The 33 units comprise 13.5 required units (GSBA 528 Marketing Management, GSBA 542 Communication for Management, MKT 525 Consumer Behavior, MKT 556 Digital Marketing Strategy, MKT 566 Decision Making Using Marketing Analytics, GSBA 589 Practicum) and 19.5 elective units, at least 13.5 of them 500-level MKT courses.

Official programme page

Application information

Entry requirements

Applicants must satisfy standard USC and Marshall graduate admission requirements. At least two years of full-time work experience is preferred. GMAT or GRE scores are required (GMAT preferred). International applicants who did not spend four years completing a bachelor's degree at an American, British, Canadian or Australian institution must submit TOEFL, IELTS or PTE scores. A complete application includes the online form, official test scores, an essay, application fee, two letters of recommendation and official transcripts; qualified candidates are interviewed. A GPA of at least 3.0 is required for units applied to the degree.

Intake: Fall term (August start)

Duration: 33 units; three semesters over 16 months, full- or part-time

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