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Business

Marketing (Marketing Analytics) (MS) at University of Southern California

University of Southern California, United States

Programme overview

The MS in Marketing (Marketing Analytics) builds quantitative marketing skills including R and Python, predictive modelling, consumer analysis, customer segmentation and micro-targeting.

Study mode: full-time  |  Location: Los Angeles, CA, United States

Official programme page

Application information

Entry requirements

Applicants must satisfy standard USC and Marshall graduate admission requirements; full-time work experience is preferred; GMAT or GRE scores are required (GMAT preferred).

USD 86,295 for the whole programme (2026-27). Estimated total programme tuition for 33 units at $2,615 per unit (2026-27); excludes fees ($4,016) and living costs. Source

Master of Accounting: students can start in the summer (Summer Intensive Program, mid-June to mid-August) or the fall; all students graduate at the end of the spring semester in mid-May.

Master of Accounting (MAcc): application opens August 7, 2026; international applicants and priority deadline January 10, 2027; domestic non-accounting majors (summer start) April 1, 2027; domestic accounting majors (fall start) May 1, 2027; application fee $120.

Public Diplomacy (MPD): application deadline January 15, 2027; the USC Graduate Admission Application opens October 1, 2026.

Online Executive Master of Health Administration: application fee $105.

Apply through the official page: https://admission.usc.edu/

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