Digital Media Management (MS) at University of Southern California

The Master of Science in Digital Media Management prepares professionals to understand the evolving media landscape, make data-driven and ethical decisions, and lead diverse teams in creating content and technologies for the global marketplace. Students examine digital media practices, consumer culture and society, and use real-world case studies to develop long-range strategies for ethical media management.

Faculty: Annenberg School for Communication and Journalism  |  Duration: 24 units; 12 months full-time, two years or less part-time  |  Study mode: full-time  |  Location: Los Angeles, CA, United States

What you will study

Twelve required 2-unit courses: principles and theories of digital media management, audience research and analysis, media buying and analytics, content production and distribution, strategic digital media marketing, digital media leadership, managing teams and projects, content direction, user engagement strategies, platform disruptions, innovation and entrepreneurship, and a capstone. Courses run in fall, spring and summer; all Annenberg master's students complete the non-credit MCDO program.

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