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Strategic and Digital Marketing - MSc at University of South Wales

University of South Wales, United Kingdom

Programme overview

A Cardiff-based master's with live briefs and industry collaboration building strategic, digital and AI-driven marketing skills, accredited by CIM and IDM and aligned with PRCA standards.

Duration: 1 year full-time; 2 years part-time  |  Intake: September  |  Location: Pontypridd, Wales, United Kingdom

What you will study

Core modules: Marketing Leadership and Professional Growth, Insight-led Marketing Strategy, Audience Insights and Storytelling, Brand Management in the Age of Uncertainty, and The Portfolio; one option from AI Analytics and Smart Campaigns, Sustainable Futures and the Circular Economy, or Experiential Marketing and Design.

Career pathways

Marketing executive or manager, social media manager, PR manager, content creation specialist, PPC executive, brand management and communications roles.

Official programme page

Application information

Entry requirements

A minimum UK 2:2 Honours degree or recognised international equivalent. Applicants with relevant industry experience are considered individually.

International applicants: GBP 18,300 a year (2027/28). Full-time per year; part-time fees per 20 credits Source

Intake: September

Duration: 1 year full-time; 2 years part-time

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