M.S. Marketing (M.S.M.) at University of South Florida

Programme overview

The M.S.M. in Marketing is AACSB-accredited and gives students, including non-business majors, marketing concepts and frameworks for solving business challenges. Concentrations are Brand Management and Product Marketing and Digital Marketing and Marketing Analytics.

Faculty: Muma College of Business | Department: Marketing | Duration: 30 credit hours | Study mode: full-time | Location: Tampa, FL, United States

What you will study

18 credits of core (Creativity in Marketing, Research for Marketing Managers, Consumer Behavior Insights, Digital Marketing, Marketing Strategy, Marketing Metrics), 9 credits in a concentration and 3 credits of electives, with an optional practicum. Marketing Strategy is the capstone. Students unable to waive the prerequisite take Marketing Management (2 credits).

Career pathways

Managerial roles in product/brand management, marketing research, marketing analytics, consumer insights, digital marketing, marketing communications and services marketing.

Official programme page

Application information

Entry requirements

Meet USF university admission and English proficiency requirements. Portfolio-based review considering GMAT/GRE (waiver may be requested with a 3.50+ cumulative GPA or three or more years of professional experience), statement of purpose, resume and relevant professional experience. International students require a transcript evaluation.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Master's and Educational Specialist admission is offered for Fall, Spring and Summer semesters.

Final university deadlines for master's and Educational Specialist programmes: June 1 for Fall, October 15 for Spring, February 15 for Summer. Programme-specific priority deadlines apply for funding and consideration; priority applications receive maximum consideration and later applications are considered on a space-available basis.

The nonrefundable graduate degree-seeking application fee is $30, paid through the Online Graduate Application site; international applicants may pay by electronic fund transfer from international banks. Test scores (GRE, GMAT, TOEFL, etc.) are required only if the programme requires them.

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