M.S. Advertising at University of South Florida

Programme overview

The M.S. in Advertising provides in-depth training in extracting, analyzing and using advertising analytics and shows how those analytics shape strategy and creative content. It suits mid-career professionals and those seeking entry-level advertising positions. It is a non-thesis programme completed with an applied research project or professional practicum.

Faculty: College of Arts and Sciences | Department: Zimmerman School of Advertising and Mass Communications | Duration: 36 credit hours minimum | Study mode: full-time | Location: Tampa, FL, United States

What you will study

12 core credit hours (quantitative research methods, advertising proseminar, advertising research, advertising analytics), 6 hours of advertising planning/management and interactive or media strategy courses, 6 hours of mass communications electives, 6 hours of marketing electives, and a 6-hour applied research project or professional practicum.

Career pathways

Mid-career advertising professionals and entry-level advertising roles.

Official programme page

Application information

Entry requirements

Must meet USF graduate admission and English proficiency requirements. Appropriate bachelor's degree from an accredited institution, CV or resume, transcripts, three letters of recommendation (at least one academic) and a statement of purpose. GRE is not required but may be submitted if it strengthens the application. Applicants lacking background in the chosen concentration may be required to take additional courses.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Master's and Educational Specialist admission is offered for Fall, Spring and Summer semesters.

Final university deadlines for master's and Educational Specialist programmes: June 1 for Fall, October 15 for Spring, February 15 for Summer. Programme-specific priority deadlines apply for funding and consideration; priority applications receive maximum consideration and later applications are considered on a space-available basis.

The nonrefundable graduate degree-seeking application fee is $30, paid through the Online Graduate Application site; international applicants may pay by electronic fund transfer from international banks. Test scores (GRE, GMAT, TOEFL, etc.) are required only if the programme requires them.

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