BA Digital Media and Society at University of Sheffield

This course is unique in offering you the opportunity to develop a broad understanding of the relationship between digital media and society from a social science perspective. You’ll use innovative digital methods to research digital media in society, and consider what makes digital media products ethical and impactful.

Department: School of Sociological Studies, Politics and International Relations  |  Duration: 3 years  |  Intake: September 2027  |  Location: Sheffield, England, United Kingdom

What you will study

Sample modules by year. First year: Data Visualisation: Coding and Design, Digital Media and Society I: Core Concepts, Introduction to Media and Communication, Digital Media and Society II: Contemporary Issues. Second year: Digital Media and Social Change, Advancing with Digital Methods, Digital Storytelling, Social Research Design and Methods. Third year: Dissertation in Digital Media and Society, Digital Media Work Placement, Digital Marketing and Consumer Culture, Global Data Industries.

Career pathways

As a digital media and society graduate you could find yourself working within digital media organisations, agencies or games companies, working in roles such as UX (User Experience Design), usability studies or user research. Alternatively, you could choose a career in marketing, communications and PR, for example working as a digital media manager or social media account manager for a local or city council, in a museum or theatre, or working for a charitable organisation.

Official programme page