MSc Digital Marketing at University of Roehampton

Programme overview

This MSc develops the knowledge to design and implement digital marketing strategies in a socially responsible way. It is accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM). It is taught in six-week blocks, one module at a time.

Faculty: Business and Law | Duration: 1 year full-time or 2 years part-time (180 credits at Level 7); an additional year if taking the Professional Experience Year | Intake: September 2026, November 2026, January 2027, March 2027, May 2027, July 2027, September 2027 | Location: London, England, United Kingdom

What you will study

Modules include Strategic Marketing, Marketing Analytics, Global and Digital Consumer, Digital Marketing Practice, London Challenge and The AI Business Lab, plus a mandatory Professional Development Programme and an optional Professional Experience Year.

Career pathways

Roles in large businesses, innovative SMEs and marketing agencies working with new technology, online business models and digital marketing communications and campaigns.

Official programme page

Application information

Entry requirements

Taught postgraduate (university-wide): applicants should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university; non-graduates with appropriate professional qualifications are considered individually by Programme Leaders. International applicants submit academic certificate and transcript, a valid English language qualification, a personal statement and two references. English language for postgraduate degrees: IELTS Academic 6.5 overall with at least 5.5 in each component; TOEFL iBT 89 overall (minimum 17 listening and writing, 18 reading, 20 speaking); PTE Academic 59 overall and in all subtests; LanguageCert International ESOL B2 Communicator High Pass.

Requirements published at program group level.

Domestic applicants: GBP 11,250 a year (2026/27). MSc tuition for first year of study, September 2026 entry, full-time. Source

International applicants: GBP 18,980 a year (2026/27). MSc tuition for first year of study, September 2026 entry, full-time. Source

Intake: September 2026, November 2026, January 2027, March 2027, May 2027, July 2027, September 2027

Duration: 1 year full-time or 2 years part-time (180 credits at Level 7); an additional year if taking the Pro

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