University of Rochester campus

Business

MS Marketing Analytics (full-time) at University of Rochester

University of Rochester, United States

Programme overview

The STEM-designated MS in Marketing Analytics trains students in data-driven strategy, pricing and sales decisions, with a choice of track.

Faculty: Simon Business School  |  Study mode: full-time  |  Location: Rochester, NY, United States

Career pathways

Graduates choose careers in market research, sales analytics and pricing.

Official programme page

Application information

Entry requirements

No GMAT or GRE score required.

USD 68,000 a year (2026-27). Simon full-time MS rate (Marketing Analytics, Business Analytics, AI in Business) is $68,000 per year ($34,000 per semester). The MS internship track carries a separate one-time program fee. Tuition only; excludes activity, health and other fees. Source

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