University of Regina campus

Business

BBA Marketing at University of Regina

University of Regina, Canada

Programme overview

The Bachelor of Business Administration with a major in Marketing teaches market analysis, competitive advantage and the concepts and techniques of a marketing career. Students complete five required marketing courses in addition to the BBA core requirements.

Faculty: Hill Levene School of Business  |  Duration: 4 years  |  Study mode: full-time  |  Location: Regina, Saskatchewan, Canada

What you will study

Studies move from foundational marketing theory to courses on global strategy, branding, consumer behaviour, advertising, research, analytics and digital and social media marketing, using case studies, computer simulations and live local clients. Optional five-course certificates in Ideation, Creativity and Entrepreneurship or International Business can be added.

Official programme page

Application information

Entry requirements

Hill Levene School of Business (domestic Saskatchewan high school applicants): English Language Arts 30, Foundations of Math 30, Pre-Calculus 30 or Calculus 30 (both Foundations of Math 30 and Pre-Calculus 30, or Calculus 30, strongly recommended) and two approved 30-level Math, Science, Language, Social Science or Business and Management courses, with a 70% admission average and a Saskatchewan secondary diploma. Applicants missing the English or Math requirement but averaging 70% on the remaining four courses are admitted as Business Qualifying students. Applicants from other provinces, transfer, mature and international applicants are assessed under separate published requirements. All applicants must show English language proficiency.

Requirements published at faculty level.

Tuition is charged per credit, so the total depends on the courses you register for each year. Current fees are listed in the official fee schedule.

Undergraduate terms: Fall (September-December), Winter (January-April) and Spring/Summer (May-August). Indigenous Education and Nursing do not admit to the spring/summer term; Bachelor of Social Work admits to the fall term only.

Fall term: early application deadline March 15, final deadline August 15 for Canadian citizens, permanent residents and protected persons; international applicants (study permit required) have a final deadline of August 15. Nursing: February 15 (application) and March 15 (documents) for domestic applicants, December 31 and January 31 for international applicants. Bachelor of Social Work: January 15. Indigenous Education: March 31 (intake 1) and June 30 (intake 2).

Winter term: early application deadline November 1 (domestic only), final deadline December 15. Spring/Summer term: final deadline April 15. Applications are submitted in person by 4:30 p.m. or online before midnight on the deadline.

The undergraduate application fee is $100.

Apply through the official page: https://www.uregina.ca/admissions/apply.html

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