University of Pretoria campus

Business

BCom specialising in Marketing Management at University of Pretoria

University of Pretoria, South Africa

Programme overview

This three-year programme gives students a theoretical foundation in marketing principles complemented by practical projects, equipping them to develop, plan and implement integrated marketing communication strategies. Industry partners provide real challenges such as campaign development, promotions design and market analysis for students to solve.

Faculty: Faculty of Economic and Management Sciences  |  Duration: 3 years, full-time  |  Location: Pretoria, Gauteng, South Africa

What you will study

Marketing principles, integrated marketing communication, sales and in-store promotions, social media marketing campaigns and market/consumer analysis.

Career pathways

Product management, customer service management, customer relationship management, strategic marketing, sales management, brand management, advertising management, media planning, marketing research management and promotions management.

Official programme page

Application information

Entry requirements

Minimum APS: 30. NSC/IEB achievement level 5 in English Home Language or English First Additional Language, achievement level 4 in Mathematics; Life Orientation excluded from APS.

Domestic applicants: ZAR 62,000 a year (2026). Estimated average 2026 tuition for the 1st year of study for SA and SADC citizens (table row 'BCom (Marketing Management)'); the source states a range of R62,000 to R70,000 for 1st year, the lower figure is shown, and 2nd to later years have separate rang Source

Duration: 3 years, full-time

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