University of Plymouth campus

Engineering

MSc Digital and Social Media Marketing at University of Plymouth

University of Plymouth, United Kingdom

Programme overview

An MSc immersing students in digital and social media marketing with hands-on experience and an optional placement year.

Duration: 1 year, full-time (optional placement; part-time route available)  |  Study mode: full-time, part-time route available  |  Location: Plymouth, England, United Kingdom

What you will study

Modules include Marketing and Strategy, Digital Marketing, Digital Analytics and Marketing Research, Social Media Theory and Practice, a Capstone Project and a Master's End of Programme Placement.

Career pathways

The optional placement connects students with organisations in finance, consulting, technology, marketing and multinational business, including general business and project management and marketing and social media roles.

Official programme page

Application information

Entry requirements

A good honours degree (first or second class) or equivalent in any discipline. International applicants: IELTS 6.5 overall with at least 5.5 in each element; evidence of qualifications, CV and personal statement of about 250-400 words.

Domestic applicants: GBP 12,300 a year (2026/27). Full-time Source

International applicants: GBP 19,500 a year (2026/27). Full-time Source

Duration: 1 year

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