University of Plymouth campus

Business

BSc (Hons) Marketing at University of Plymouth

University of Plymouth, United Kingdom

Programme overview

Marketing degree covering consumer behaviour, market research, product development and brand management, taught with live client projects.

Department: Plymouth Business School  |  Duration: 3 years (plus optional placement year)  |  Study mode: full-time  |  Location: Plymouth, England, United Kingdom

What you will study

Year 1 covers marketing and business basics including marketing, economics, accounting and workplace behaviour. Year 2 covers consumer behaviour, market research, product development and brand management with real companies. The final year focuses on theoretical and strategic marketing and an independently researched dissertation in a marketing subject.

Career pathways

Graduates have been employed by companies including 3M, Apple, the BBC, Harley-Davidson, McLaren, Unilever, Barclaycard, British Airways, IBM, the National Trust and Microsoft.

Official programme page

Application information

Entry requirements

112 UCAS points typical offer. A levels: 112 points from a minimum of 2 A levels; general studies considered. BTEC National Diploma (18 unit): DMM-DDM in any subject. Access to HE Diploma: pass a named diploma in any subject with at least 33 credits at Merit or Distinction. T level: Merit in any subject. International Baccalaureate: 28-32 points including 4 at Higher Level in any subject. Contextual offers are typically 8 points below the advertised tariff. International applicants: IELTS (Academic) 6.0 overall with 5.5 in each component (University of Plymouth standard undergraduate requirement).

Duration: 3 years

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